In the 60s society has been related to pop culture. Its first appearance dates back to 1947 in a collage of Eduardo Paolozzi (1924-2005) but it would be in the 50s when his masterpiece become an icon of the era. World War II consequences were overcome and Europe and America had a fruitful economical evolution. That’s the reason of the idea that it was a consumer society and this movement will be reflect into a new consumption art. In its apparent frivolity and lightness, a new trend encompasses other vanguard’s contributions.
Pop-art refers Dadaism in the art’s nature and artistic object reflection but there is a new aesthetic that it’s the only way to understand pop-art like Campbell’s soap, Marilyn’s portrait.
Aesthetic has become a very important factor, the return to realistic figuration and the reject of others vanguard’s intellectual synthesizing. The most important movement’s authors are Roy Lichtenstein, Tom Wesselmann, James Rosenquist, George Segal and Andy Warhol.
Advertising analysis of a work seen from pop-art’s synthesizing
When we are watching a piece of advertising like these suddenly we can observe that they are absolutely influenced by pop-art. This trend was a life style’s result. It’s a plastic manifestation of a culture characterized by technology, fashion and consumption. Objects leave the idea of special and unique and they become churned. Mass consumption culture had reflected into an intelligent and aesthetic reality.
Their themes are expected from the urban environment, they were submerged in social and cultured aspects like comics, photography, television, radio, and advertising. They didn’t want to represent the violence of a lack of critic aspects; they wanted to have some superfluous reasons.
There is an inexpressive mood, repetitive. There is a reference of a status, fame, violence, and disasters attached with industrial technology and consumption society.
Advertisement and pop-art use a pure, brilliant and fluorescent colour. That’s the reason of the society’s impact; their masterpieces are so impressing and very relaxing. That’s a good art to reflect the people’s mindset’s change.
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